Lars Von Trier has to direct "What's Urnumber?", right? It sounds moody and unpleasant and ripe with meaning that I can't comprehend. My guess is that Urnumber is just like Grendel. Stellan Skarsgard can play the mythical, tortured hunter. It's too perfect.
Also, I think the theater manager simply instructing his employees to put up the titles via text message. "Ur"? "Dolphin" for "A Dolphin's Tale"? "Stee" instead of "Steel" Nicolas Carr is right: The wired world is turning our brains to mush. Pretty soon we will all communicate with grunts and head nods.