My theory--and I think it's pretty sound--is that the theater employs adult illiterates and teaches them words and spelling via the billboard. Either that or extra letters cost $1,000 each.
I review movies for ICON and The Weekender along with blogging regularly at Entertainment Tell. My writing has appeared in the New York Times, Grantland, the Christian Science Monitor, Deadspin, MAD, Publishers Weekly, New Jersey Monthly, Philadelphia, and the Star-Ledger. I live with my wife, piano professor and instructor Laura Amoriello (www.lauraamoriello.com), in Bucks County, PA. Follow me on Twitter, @PeteCroatto.
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